Boutique Consulting · Aesthetic Industry
Your business deserves the advice that built real brands.
Small Brands Consulting brings nearly two decades of real aesthetic industry experience — backed by a global team across seven countries — to med spa and clinic owners who are ready to grow with intention.
German Segura
Founder & Managing Partner
Founder of Danik MedSpa (2008), Miami Hair Doctor, and FAMA — one of Florida's leading aesthetics training institutions. Nearly two decades building and operating aesthetic businesses.
Brands we've built
Team based across
Our Portfolio
We built these.
We know what works.
Before advising anyone else, we proved the model in our own businesses. Every system, marketing approach, and operational process was developed and tested here first.
Danik MedSpa
What began as a single medical aesthetics practice has grown into a comprehensive center offering injectables, laser treatments, body contouring, skin rejuvenation, wellness, and regenerative therapies. Nearly two decades of real operations make Danik the innovation laboratory where every strategy and system is tested before it scales.
Miami Hair Doctor
Recognizing that hair restoration deserves its own identity, German launched Miami Hair Doctor as a dedicated brand for surgical and non-surgical hair restoration. It reflects a core belief: specialization creates better patient outcomes and stronger business results — and the marketing, positioning, and patient experience must match.
Education · Florida
FAMA
Florida Academy of Medical Aesthetics
Clinical excellence is the foundation.
Business knowledge is what builds a career.
After years of mentoring providers inside his own practice, German recognized a gap that most training programs ignored: they taught procedures, but not how to build a sustainable career or business around them.
That realization led to the founding of FAMA — now one of Florida's leading medical aesthetics training institutions. Students leave not only with refined clinical skills, but with the confidence, business acumen, and practical knowledge to thrive in the real world.
FAMA is proof that the most valuable thing German offers isn't a framework or a playbook — it's perspective built from doing it himself, then teaching it to hundreds of others.
The Philosophy
Beyond the procedure
Technical skill opens doors. Business knowledge, ethical leadership, and communication keep them open. FAMA teaches both — and so does every SBC engagement.
The Curriculum
Clinical + Business
Advanced aesthetic techniques, patient safety, practice management, marketing fundamentals, and career strategy — structured for the real demands of building an aesthetics career.
The Connection to SBC
Teaching what we practice
The same principles German brings to FAMA students — operational clarity, smart marketing, sustainable growth — are the foundation of every Small Brands Consulting engagement.
What We Offer
Three pillars.
One focused outcome.
We don't try to do everything. We focus where it matters most for aesthetic businesses: the right advice, the right marketing, and the right technology.
Business Advisory
Strategic guidance rooted in real industry experience — not theory. German and the team help you make the decisions that move your clinic forward.
- Growth strategy & planning
- Operational structure
- Revenue model review
- Industry-specific consulting
- Scaling advisory
Marketing
Marketing built for the aesthetic industry — not repurposed from another vertical. From brand identity to patient acquisition campaigns that convert.
- Brand development
- Social media management
- Paid advertising
- Content creation
- Email & retention marketing
Technology
The right tools, properly implemented. We build the systems and automations that let your clinic run with less friction and better visibility.
- CRM setup & management
- AI workflow automation
- Business intelligence
- Custom integrations
- Digital infrastructure
"I built my own brands before I advised anyone else's. Every recommendation I make comes from having done it — the wins, the hard lessons, and everything in between."
German Segura
Founder, Small Brands Consulting
The Founder
Industry experience you can actually use.
German Segura founded Danik MedSpa in 2008 and spent nearly two decades building, operating, and scaling aesthetic businesses from the inside. He launched Miami Hair Doctor, established FAMA, and now channels that same depth of experience into Small Brands Consulting.
The Team
A boutique firm.
A global force.
Our specialists work across six countries — bringing world-class talent to every client engagement at a fraction of the cost of building a local team. Boutique advice, global execution.
German Segura
Founder & Advisor
Industry strategy, brand building, and executive advisory.
🇺🇸 Miami, FLMarketing Lead
Marketing
Paid media, brand campaigns, and patient acquisition for aesthetic brands.
🇨🇴 ColombiaTechnology Lead
Technology & AI
CRM, automation, AI workflows, and digital infrastructure.
🇲🇽 MexicoOperations Lead
Operations
Process design, team coordination, and operational execution.
🇬🇹 GuatemalaOne coordinated team. Seven countries. Serving clients across North America.
Get Started
Let's talk about your business.
Book a one-on-one consultation with German. We'll look at where you are, where you want to go, and what it would take to get there — no obligation, no pitch deck.
Book a Consultation